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Recent Press
Blooming Cookies Starts
20th Year in Business
Thriving Company Has New Building,
New Baker, New Web Site
Atlanta, GA (Oct. 6, 2003) - Business is "blooming" for Blooming Cookies is
celebrating the start of its 20th year in business in Atlanta. The company kicks off its anniversary year in
October with several developments that reinforce its proven methods of customer
service.
 Entrepreneur
Ann King founded the gourmet
cookie and gift company in early 1984, when she came up with idea of baking gourmet
cookies and attaching them to floral stems with silk leaves. She later began arranging
the cookies in whimsical, personalized containers, including a wooden rocking horse,
which is the company's biggest seller. Blooming Cookies is now one of the largest FedEx
Express shipping accounts in the Atlanta area and delivers its unique gifts
to all 50 states.
Recent changes for the company include:
-
A new building - Blooming Cookies purchased a 30,000 square-foot building
on Ottley Drive in Atlanta for $1.25 million. The structure, which was already
wired to accommodate the company's expanding call center, became the firm's new
headquarters in August. "The new building gives us room to grow, and fits the
business perfectly," King says.
-
A new baker -
Buckhead Bread Company, located next door to the new headquarters, has
contracted to bake many of the company's cookies. Its proximity means that
cookies can be delivered to many locations within hours of when they come out
of the oven. "We strive for high quality products, and Blooming Cookies
provides high quality products to their customers," says Buckhead Bread Company
Operations Manager Richard Meyer. "It's a pleasure working with them."
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A new Web site - Through partnerships with designer
Hannah Hite as well as
Objectware, Inc., it launched an innovative, new Web site on Oct. 1.
The site, www.bloomingcookies.com,
supports an online ordering system that integrates the gift company's back
office operations and adds an extensive inventory management module, accounts
receivable integration and an e-mail campaign management tool.
"All of these events help us keep our emphasis on the quality of the product,
while maintaining a growth rate that is manageable," King says.
Soon, a new line of best sellers will soon be offered featuring Spanish
personalization, as the company continues to extend its brand on a
multi-cultural level. The company is also developing a new customer
loyalty program expected to be launched in the first quarter of 2004.
An in-house staff of
artists and graphic designers has given Blooming Cookies the ability to
expand its niche even further. Fast turnaround on original artwork and
corporate logos gives corporate customers the ability to promote their business
by sending a gift that is not only delicious, but also customized.
 All
the events coincide the start of the company's 20th year in business in
Atlanta. The U.S. Department of Commerce says 96% of businesses started this
year will fail before their 10th birthdays. Blooming Cookies has not only
survived, but has thrived for twice that long.
King says one key reason for the company's success is its emphasis on
one-on-one customer service. Combining a responsive customer service approach
with an innovative mix of cookies on stems, gift baskets and seasonal plants,
Blooming Cookies is able to retain customers who no longer have to use multiple
companies for their gift giving needs.
"The most important thing is to help people express their feelings to others
and make them smile at the same time," she concludes.
###
Media contact: Terri Thornton,
404-932-4347
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The original Bloomey Story is a heartwarming tale of what
it means to share. The story embodies our company's philosophy.
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Bloomey has been busy making all sorts of announcements. Find out the latest
news!
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Many famous people have received Blooming Cookies over the years.
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From concept to creation, Blooming Cookies takes exceptional care in creating your gift.
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Blooming Cookies has touched many people's lives over the years.
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See what our customers are saying about us.
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Learn how Bloomingcookies.com gives back to the community.
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100% Satisfaction Guaranteed!
Disclaimer: Our prices and products are subject to change without notice.
© 1984-2008
Blooming Cookies, Inc., Blooming Cookies, Blooming Cookies & Gifts, the
Blooming Cookies design and Bloomey logos are registered trademarks of Makin'
Dough, Inc.
Blooming
Cookies
and Gifts
is located at 150 Ottley Drive NE, Atlanta, Georgia 30324
feedback@bloomingcookies.com
1-800-435-6877
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