Recent Press
City Life Business:
Bloom still on the cookies
November 20, 2003
by: Lessie Scurry for the Atlanta Journal Constitution
About 20 years ago, area entrepreneur Ann King took an idea, cultivated it
and watched Blooming Cookies blossom into a nationwide cookie gift
basket business.
After brief periods of doing marketing and writing, King discovered a company
that was selling chocolate roses and decided that, with a few changes, she
could start a similar business.
"I knew I could do a lot more with cookies, so I started selling," she said.
"It's a case of taking a concept and applying it in a different area."
Today, Blooming Cookies is a nationally recognized gourmet cookie and gift
company. The company's large signature cookies are packaged and arranged with
stems, silk leaves and other trimmings in hand-decorated flower pots. Gifts
are $25 and up.
Each arrangement is created using a theme and can be personalized with a name or
a logo. One of the most popular children's arrangements includes hand
puppets fitted over the packaged cookies. The cookies fitted with colorful
cardboard petals have motivational sayings attached to the back. King said
cookies have been delivered to the Atlanta Braves, Michael Jordan, Rosie
O'Donnell, Oprah Winfrey, Ted Turner and David Letterman.
The company, at 150 Ottley Drive, was started out of King's Peachtree Hills
home. She used her unpredictable oven, which presented its own challenges.
"Sometimes it heated to 350 degrees in 10 minutes, sometimes 15 minutes,
sometimes six minutes," King said. "I had to shine a light into the oven
sometimes to make sure the cookies were baking."
After moving into its own building, surviving a subsequent fire and making
other changes along the way, Blooming Cookies recently moved into a
30,000-square-foot headquarters and contracted with Buckhead Bread Co.
to bake the cookies.
The company's in-house art department has built a reputation for
original artwork and corporate logos to widen the range of corporate gifts that
Blooming Cookies produces and distributes to all 50 states through
Federal Express accounts.
"Our philosophy is more of a 'take your time to work on what you send' kind of
thing, something that you wouldn't find anywhere else, something to make you
say, 'Wow,' " King said.
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The original Bloomey Story is a heartwarming tale of what
it means to share. The story embodies our company's philosophy.
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Bloomey has been busy making all sorts of announcements. Find out the latest
news!
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Many famous people have received Blooming Cookies over the years.
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From concept to creation, Blooming Cookies takes exceptional care in creating your gift.
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Blooming Cookies has touched many people's lives over the years.
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See what our customers are saying about us.
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Learn how Bloomingcookies.com gives back to the community.
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